Cleartrip

Cleartrip is a global online travel company that wanted us to align its core values, inspire employees to uphold the brand promise, and help them become one with the organization. The team’s engagement motivation was essential in order to generate passion for the brand and influence behavior, resulting in active brand support. We created an identity that reflects the brand’s core values and integrated it into key internal touchpoints where communication remains clear, compelling, and creatively energizing to encourage the right mindset.